Conceived and pitched to Vogue Portugal for its Sustainability issue, A BRAVE NEW WORLD shines a spotlight on a new generation of designers challenging fashion’s established paradigms and forging their own ways of working.

From upcycling discarded fabrics from luxury houses such as Louis Vuitton and Prada, to moving beyond the traditional seasonal calendar and using fashion to explore the female form in bold, thought-provoking ways. These designers are questioning the systems they have inherited and proposing new ones in their place.

The concept was developed as a story that could extend beyond the printed page. Illustration became the central visual language, brought together with hair by internationally renowned hairstylist Neil Moodie, bespoke animation by the Hard Drive Studio, and music by the Sunglasses Kid Music, alongside an Augmented Reality experience activated via the Vogue app.

The result was a multi-layered editorial in which fashion, illustration, sound, and technology came together to form a new proposition